3 SEO retainer spots available — Q3 2025
B2B SEO
services
built for
pipeline.
Not just traffic. Not just rankings. We build organic search strategies that deliver qualified pipeline — MQLs, demos, enterprise enquiries — for B2B companies. Part of our full Launch System or standalone retainer.
"In 10 months we went from page 3 to top 3 for every high-value keyword. Qualified inbound tripled. Visibelle think in revenue, not rankings."
James Morrow · CMO, NorthBridge Technologies — +412% organic growth
B2B SEO Programme
A dedicated retainer built around your commercial objectives — not generic monthly deliverables.
excl. VAT · per month · 6-month minimum engagement
- Full technical SEO audit & ongoing maintenance
- B2B keyword strategy & content cluster mapping
- Thought leadership content production
- Authority building & link acquisition
- MQL & pipeline-linked monthly reporting
- Dedicated senior SEO strategist
6-month minimum · results visible from month 3
Part of the Launch System — brand + website + SEO in 3 months
Why B2B SEO Is Different from B2C
Generic SEO
doesn't work in B2B.
Most SEO agencies optimise for traffic volume. In B2B, traffic volume is almost irrelevant. What matters is whether the right decision-makers — at the right company, at the right buying stage — are finding you. That requires a fundamentally different approach. See our B2B-only methodology.
What Our B2B SEO Services Include
Four pillars.
One growth system.
Technical SEO
for B2B Websites
Your technical foundations determine whether Google can find, crawl and rank your content. The foundation for everything else — and for your B2B website. Included in our Launch System.
- Full site crawl and technical audit
- Core Web Vitals optimisation
- Schema markup implementation
- International SEO and hreflang setup
- Ongoing technical monitoring
- Crawl budget analysis
- Duplicate content and canonical audit
- XML sitemap and robots.txt
- Structured data and rich results
- Mobile performance audit
- Buyer journey mapping across all funnel stages
- Topic cluster architecture and silo structure
- Competitor content gap analysis
- Long-form thought leadership production
- Internal linking strategy
B2B Content
and Keyword Strategy
B2B buyers research extensively before engaging. We map your keyword universe to the buying journey — then create content that positions you as the definitive authority. Combined with your brand messaging framework, this compounds fast.
- Full B2B keyword research and intent mapping
- Topic cluster strategy and pillar page architecture
- Thought leadership and solution content production
- Content refreshes and decay prevention
- Feeds into your B2B SEO Guide roadmap
Enterprise SEO and
Large-Scale Campaigns
Complex B2B organisations require enterprise-level sophistication. Available standalone or as part of the full Launch System for multi-product or international B2B companies.
- Multi-product and multi-service site architecture
- International SEO and multi-market strategy
- Migration support — rebrands, platform changes
- Large-scale technical audits (1,000+ pages)
- SEO governance frameworks for in-house teams
- Cross-domain architecture planning
- Content governance integration
- UK, US and EU localisation
- SEM and paid search alignment
- Board-ready quarterly reporting
- Product-led growth SEO integration
- Feature and integration page strategy
- Competitor comparison and alternative pages
- Review site optimisation (G2, Capterra)
- Free tool pages for organic acquisition
SEO for SaaS
and Tech Companies
SaaS and B2B tech have their own SEO language. We've built organic growth programmes for software companies from pre-Series A to enterprise. The SEO pillar of our Launch System for tech businesses.
- SaaS keyword strategy — feature, use-case, comparison
- Product-led content architecture for PLG funnels
- Integration and ecosystem page strategy
- Competitor alternative pages
- Free tool creation for organic acquisition
Qualification
This programme is built for you if...
You're invisible where it counts
- You're not ranking for the keywords your ideal clients search
- Competitors consistently appear above you in search results
- Organic is not contributing to your inbound pipeline
- You're relying on paid ads to compensate for zero organic presence
You're ready to invest in long-term growth
- You understand SEO takes 3-6 months to build real momentum
- You want pipeline and MQLs measured, not just sessions
- You're committed to a 6-month minimum engagement
- Ideally looking for the full integrated Launch System
You operate in a high-value B2B market
- You sell to businesses with complex, multi-stakeholder buying cycles
- Your average deal value makes organic acquisition highly profitable
- You operate in SaaS, Tech, FinTech or Professional Services
- You want SEO to compound — not just deliver a one-month spike
Honesty First
On the other hand,
this isn't for you if...
- x You want results in 30 days — SEO doesn't work like that
- x You're not willing to commit to a 6-month engagement
- x You sell to consumers — we are a B2B-only agency
- x You want cheap content at scale — we don't do low-quality volume
- x You don't have buy-in from leadership — SEO needs internal alignment
What We Need From You
Three conditions
to work together.
Prerequisites for a B2B SEO engagement
- 01
A defined B2B product or service
We need a clear offering, a target ICP and commercial objectives. The SEO strategy is built around your business reality.
- 02
Access and internal collaboration
CMS access, Google Search Console, Analytics and occasional input from your team. SEO works best when embedded, not siloed.
- 03
A 6-month minimum commitment
Sustainable B2B SEO requires consistent execution. Our minimum ensures enough time to build momentum and deliver measurable pipeline impact. Consider the full Launch System for maximum ROI.
Our B2B SEO Methodology
Four phases.
Zero guesswork.
Every engagement follows the same four-phase process — with clear deliverables at each stage. See the full Visibelle methodology. This is the SEO component of our Launch System.
Phase 1 · Month 1
Audit and Discovery
- Full technical SEO audit — crawl, indexation, Core Web Vitals, schema, architecture
- Competitor gap analysis — keywords and content your competitors rank for that you don't
- Keyword universe mapping — every relevant search term clustered by intent and buying stage
- Commercial objective alignment — connecting SEO metrics to your pipeline targets
Phase 2 · Month 1-2
Strategy and Roadmap
- 12-month content roadmap — every piece prioritised by commercial impact
- Technical fix priority list — quick wins separated from structural improvements
- Reporting framework — KPIs defined: rankings, organic sessions, MQLs, pipeline attribution
Phase 3 · Month 2-6+
Execution and Build
- Technical fixes implemented — directly in your CMS or via developer handoff
- Content production — pillar pages, cluster articles, landing pages written and published
- Link building — editorial outreach and digital PR for domain authority growth
- Brand alignment — content aligned with your brand messaging framework
Phase 4 · Ongoing
Reporting and Scale
- Monthly pipeline-linked reporting — organic sessions, keyword movements, MQLs and pipeline value
- Quarterly strategy reviews — roadmap adjustment based on performance and opportunities
- Scale planning — at month 6+, expansion into new clusters, markets or service lines
Included
What Every Retainer Includes
- Dedicated Notion workspace — every action logged and visible
- Direct access via email — no ticket system, no account managers
- Brand integration — SEO strategy connects to your brand messaging and website architecture
- GSC, GA4 and CRM reporting integration
Want to go deeper on B2B SEO before we talk?
Our comprehensive guide covers keyword clusters, content architecture and technical fundamentals — free.
B2B SEO Pricing and Packages
Transparent. Scalable. No surprises.
Three tiers based on scope and complexity. All retainers are month-to-month after the initial 6-month minimum. For the full integrated programme, see our Launch System — brand, website and SEO built together at £7,000/month for 3 months.
Foundation
SEO foundations, technical health and content strategy to get started.
excl. VAT · per month · 6-month minimum
- Technical SEO audit and maintenance
- Keyword strategy and cluster mapping
- 4 content pieces per month
- Basic link building
- Monthly pipeline-linked reporting
- Dedicated SEO strategist
Growth
The full B2B SEO programme — content at scale, authority building and integrated pipeline reporting.
excl. VAT · per month · 6-month minimum
- Full technical SEO — ongoing monthly
- Advanced keyword and competitor strategy
- 8-10 content pieces per month
- Active link acquisition programme
- MQL and pipeline attribution reporting
- Monthly strategy call and quarterly review
- Brand and website integration
Enterprise
For complex B2B organisations — multi-product, international or large-scale technical challenges.
excl. VAT · tailored to scope · 6-month minimum
- Embedded senior SEO team
- International and multi-market SEO
- 15+ content pieces per month
- Digital PR and editorial link building
- CRM-integrated revenue reporting
- Weekly calls and board-level reporting
- Full brand and web alignment
All packages start with a free 45-minute B2B SEO audit. 6-month minimum applies to all tiers. Want everything in one? See the Launch System.
Client Results
Numbers that
don't lie.
scaled since 2018
Full B2B SEO programme — 14 product clusters and 60+ supporting articles. Domain authority doubled. Demo requests tripled. Part of a full Launch System engagement.
Technical SEO overhaul followed by a content cluster strategy targeting enterprise CFOs. Demo page conversion moved from 1.4% to 8.7%. Website rebuilt via Website Creation.
Long-tail B2B keyword strategy targeting procurement managers. Combined with a full brand repositioning — organic became the #1 revenue channel within 14 months.
They've done it
What B2B leaders say
about our SEO programme.
"Visibelle changed how we think about SEO. We used to chase traffic. Now we track MQLs and pipeline from organic. In 10 months we tripled qualified inbound from search — and the brand they built alongside it made every landing page convert better."
"Before Visibelle we were paying for ads that stopped working the moment we paused them. Now organic is our #1 acquisition channel. The full system — brand, website and SEO — was the best commercial decision we've made in three years."
FAQ
Your B2B SEO
questions, answered.
The most common questions from B2B companies before starting an SEO engagement. Anything else — ask us directly.
B2B SEO targets a smaller, more precise audience with longer buying cycles and multiple decision-makers. Success is measured in qualified pipeline and MQLs — not raw traffic. Generic SEO agencies apply B2C volume-first thinking to B2B. Our methodology is built purely for B2B.
Most B2B SEO engagements show measurable improvement between months 3 and 6. Technical fixes can show impact within weeks. That is why our minimum engagement is 6 months. For faster results, our Launch System combines brand, website and SEO from day one.
SEO is a compounding investment — it builds momentum over time. A 3-month engagement delivers an audit and some early content; it rarely delivers meaningful pipeline. 6 months ensures we can implement, rank, build authority and deliver measurable commercial results.
Yes — SaaS and B2B tech are core specialisms. We understand product-led growth, feature-level SEO and the specific keyword landscape of software markets. We also offer full brand identity work for SaaS companies repositioning or launching.
Yes — and this is one of our key differentiators. Unlike standalone SEO agencies, we offer brand identity and website creation alongside SEO. Our Launch System delivers all three as one integrated system in 3 months.
Complete Your Growth System
Most Recommended
Launch System
SEO included in the full 3-month programme — brand, website and 12-month SEO strategy built together. The fastest path to compounding results. £7,000/month x 3.
Explore Launch System →Brand Foundation
Branding Services
A great SEO strategy needs a brand that converts. Our branding services build the identity your organic traffic will encounter — and that converts it into pipeline.
Explore Branding →Technical Foundation
Website Creation
A high-performance B2B website is the technical foundation your SEO strategy needs. Built for conversion and built for search from day one.
Explore Websites →Start Your B2B SEO Programme
Ready to turn Google
into your best salesperson?
Book a free 45-minute B2B SEO audit. We'll analyse your organic position, identify your highest-value keyword opportunities and tell you what's achievable — standalone SEO or as part of our full Launch System.
No commitment. No generic pitch deck. Just an honest conversation about your B2B organic growth potential.