Privacy Policy

1. Who We Are

Visibelle Digital Ltd ("Visibelle Digital", "we", "us", "our") is a private limited company registered in England and Wales. We operate the website at visibelledigital.com and provide B2B digital marketing services including SEO, brand identity and website creation.

We are the data controller for personal information collected through this website. This Privacy Policy explains what data we collect, how we use it, and your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. What Personal Data We Collect

We collect personal data in the following circumstances:

Contact and enquiry forms

When you submit an enquiry, book a call or fill in any form on our website, we collect: your name, email address, company name, job title, phone number (if provided) and the content of your message.

Analytics and usage data

We use Google Analytics 4 (GA4) to understand how visitors use our website. This includes data such as pages visited, time spent on site, device type, browser, approximate location (country/city level) and traffic source. This data is anonymised and aggregated where possible.

Google Search Console

We use Google Search Console to monitor our website's performance in Google Search. This collects aggregate search query and performance data — no personal identifiers are collected via this service.

Cookies

We use cookies to improve your browsing experience and for analytics. Please see our Cookie Policy for full details.

Email communications

If you email us directly at contact@visibelledigital.com, we will retain the content of that communication and your contact details for the purpose of responding and maintaining a record of our correspondence.

3. How We Use Your Data

We use the personal data we collect for the following purposes:

• To respond to enquiries and provide information about our services
• To arrange and conduct discovery calls and consultations
• To deliver services to clients under contract
• To send marketing communications where you have given consent or we have a legitimate interest
• To improve our website and understand how it is used
• To comply with our legal and regulatory obligations

We do not sell, rent or trade your personal data to third parties for their own marketing purposes.

4. Lawful Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

• Consent — for marketing communications and non-essential cookies. You may withdraw consent at any time.
• Contract — where processing is necessary to deliver services you have engaged us to provide.
• Legitimate interests — for analytics, improving our services and responding to business enquiries, where those interests are not overridden by your rights and freedoms.
• Legal obligation — where we are required to process data to comply with applicable law.

5. Who We Share Data With

We may share your personal data with the following categories of third parties:

• Google LLC — for GA4 analytics and Google Search Console. Google may process data in the US under Standard Contractual Clauses. See Google's Privacy Policy.
• Tally.so — our form provider. Tally processes form submission data on our behalf. See Tally's Privacy Policy.
• Email providers — we use standard email hosting to receive and respond to enquiries.
• Professional advisers — including legal, accounting and compliance advisers where necessary.

We require all third parties to respect the security of your data and to treat it in accordance with applicable data protection law.

6. How Long We Keep Your Data

We retain personal data only for as long as necessary for the purposes for which it was collected:

• Enquiry and contact data: retained for up to 3 years from last contact, unless a commercial relationship develops
• Client data: retained for 7 years from the end of the engagement (for legal and accounting purposes)
• Analytics data: GA4 data retention is set to 14 months
• Marketing data: retained until you unsubscribe or withdraw consent

After the relevant retention period, data is securely deleted or anonymised.

7. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Right to access — you may request a copy of the personal data we hold about you
• Right to rectification — you may request correction of inaccurate or incomplete data
• Right to erasure — you may request deletion of your personal data in certain circumstances
• Right to restrict processing — you may request that we limit how we use your data
• Right to data portability — you may request a copy of your data in a structured, machine-readable format
• Right to object — you may object to processing based on legitimate interests or for direct marketing
• Rights related to automated decision-making — we do not use automated decision-making or profiling

To exercise any of these rights, please contact us at contact@visibelledigital.com. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

8. Cookies

We use cookies and similar tracking technologies on our website. For full information about the cookies we use and how to manage your preferences, please see our Cookie Policy.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction or alteration. Our website uses HTTPS encryption for all data in transit. Access to personal data is restricted to authorised personnel only.

Despite these measures, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security but we take our obligations seriously and follow industry best practice.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

11. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us: